SEO stands for Search Engine Optimisation and refers to the process of improving visibility of your website for relevant searches across search platforms. The terms that trigger your organic listing to show on a search platform is referred to as 'seed keywords' and these can influence your overall visibility (among many other factors). We then optimise your website around these seed keywords to develop your visibility. The better visibility your website and its pages have in search results, the more likely you are to attract customers and new users. Improving the performance of this is done using various types of tools and methods and is a strenuous type of online marketing that we love to get stuck into. Results of this service can vary however, it is important to understand that it can take longer than other immediate avenues such as PPC or social media ads.
How Does SEO Work & Why Might I Need This?
Search engines such as Google, Bing, Yahoo & more, use bots or 'web spiders' to crawl websites and gather data and information about these websites and subsequently putting them in an index. The search engines algorithms then analyse each individual page, taking into account hundreds of ranking factors and the relevancy to a given search query, which then influences your position on the search page. The search algorithms are designed to surface relevant, authoritative pages and provide users with an efficient search experience.
With PPC and Social Media being a paid method of marketing, SEO is often ignored as one of the most crucial channels that every business needs to manage. Every channel is as important as the other and this is because customers like to browse all online areas of your business before making a decision. For example, a customer may find you via PPC when looking for a plumber and then may look at your Facebook page to read reviews and view photographs. The next day they carry out a search on Google for your business and click on an organic listing and then contacts you. As you can see, all channels contributed to the conversion and this is why all channels need optimising.