• Arlena Mack

Advantages of Databasing Apps

Now more than ever before, today's markets strive to put consumer convenience above anything else. This is understandable, customers are naturally drawn to what they find convenient and easy to use and it is always ultimately consumers that drive markets. But as a result, it is likewise important that businesses strive to accept rather than resist this market trend. Businesses should now look towards ways to make their services more accessible and fit into the new developing market infrastructures.

Databasing is a key element of this. In these modern times, convenience is everything. A large amount of consumers want to be able to reach a service with the minimum amount of button inputs on their phone. It is a period of instant user feedback and gratification. To this end, it is important that your product finds itself onto relevant databases. The unfortunate reality is most consumers settle habits and do not tend to settle out their comfort zone. Once a service is provided conveniently, it takes substantial pressure for them to move. An example of this is food delivery. A user may be able to search online for nearby food delivery and find your independent website, but far more likely is they are just going to jump onto their existing Just-Eat or Uber Eats app and simply look at what is available after a single button press. You want your business to be accessible just as easily, as often even if your product is better it is hard to pressure consumers to go out of their way when easier options exist.

This of course goes beyond food. Especially when lockdown ends, competition between business will be at a peak. With so many businesses opening at the same time and with people so limited on their budgets, it will be even more important that your business is easy for customers to identify and select. As a result you should make sure your business is or will be featured in relevant key databasing projects.

As well whilst people tend to remember large scale databases like TripAdvisor, it is just as important to realise that smaller local databases are becoming more and more relevant. Many travellers will now find regional or service specific apps and it is important to make sure you are just as represented on these as bigger platforms. Even if your business does not have a full presence, even a basic listing can be enough to grab a users attention and prompt them to research further.

To find out how an app for your business can be beneficial, please contact us or view our app development page.

10 views0 comments

Recent Posts

See All