• Arlena Mack

4 Benefits of Having a Mobile App

With over 2.7 billion smartphone users across the world, it’s no surprise that the mobile app industry is thriving. App usage is still growing at a steady rate, without any signs of slowing down in the foreseeable future. Since 2017, data has shown a significant increase in the usage of mobile apps, when compared to website usage, with apps being used 92% more.

As you know, there is a substantial increase in businesses, year on year, offering a ridiculous range of products. These businesses have begun migrating from the physical world of handing out leaflets, printing advertisements, and hanging billboards, to the mobile realm because they realised how much they could be missing out on by not doing so.

Now, I know what you might be thinking:

Our business doesn’t need a mobile app to sell products to our loyal customers!

Perhaps that’s been the case in the past, but if you want to prepare for the future and start seeing the massive benefits it has to offer, you’ll need a mobile app to ensure you're not left behind by your competitors.

Still unsure why you need an app for your business? Read my 4 top reasons below:

1. Customer Engagement

All clients need a way to reach the business that sells a product or service that they are interested in. If you are unreachable, you run the risk of losing customers. An app can help improve accessibility to your services, and make your product more convenient.

For example, if you run a restaurant, then your app could include an interactive menu and the ability to book a table with a simple tap. You could even enable mobile payments to encourage customers to spend more time in your app and stop them from shopping elsewhere. If you offer loyalty cards or a price list, an app is the perfect way for people to access this and book with your business.

2. Increase Customer Loyalty

How many customers come back to your store or office for a second purchase? This is an important aspect of growing your business that you must cultivate. Customer loyalty can be achieved when you constantly remind your clients about your existence and the kind of products or services you sell. This can be done with push notifications that can reach users at certain times, when they reach a certain location etc.

There is already high amounts of 'old-school' advertising such as billboards, banners, newspaper ads, flyers, website banners, coupons etc...Trying to get noticed within this already overcrowded place is difficult, therefore, take a step back and rethink your marketing and ad strategy. A mobile app makes a connection between your business and your clients and better yet, it may be something your competitors haven't got yet!

3. Most People Are Using Mobiles

As mentioned at the beginning, people now using mobile apps is huge in comparison to website usage because, let's face it, people are lazy and want information as quick as they can get it. Loading up the internet, to then search for your business (or find) and then navigate through your website can be time consuming, especially if the website is having issues loading. Think about how many times you have tried looking for something and immediately left because it was too slow?

This is why an app, that pulls all the relevant and interesting parts of your website through, can make a huge impact on sales and customer engagement. It's very important to provide an easy access for all your customer base for example, if your target market is 16-25, an app will most likely provide you with better performance that having a website alone. In contrast to this, if your target market is 40-60, you may find the website perform slightly better which is why having both is paramount in a successful marketing strategy.

4. Enhance Your Social Media Platforms

Within an app you can integrate numerous social features. Include features like in-app messaging, comments, likes and photo-sharing capabilities. Additionally, enable logging in to the app via Facebook and Twitter. This approach has proven effective in increasing customer engagement, repeated sales, retention and monetization.

By incorporating your social platforms in your app, it also makes it easier for your customers to keep up to date with what's going on in your business and allows them to easily access and funnel through to your other channels.

Hopefully this blog has changed your perception on mobile apps and if so, it would be great for us to have a chat and see how Natterjack Creative can grow your business. Get in touch today for a free consultation.

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